Complete the look 
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+ apply promo code - apply promo code| Subtotal | £16.95 |
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Buy now, pay later, No fees. Klarna.
| Estimated Total | £16.95 |
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£9.95
or 4 fortnightly payments of £2.49 with 
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The perfect base for carving brows and prepping eyes for shadow.
Achieve the Perfect Prime for vivid eyeshadow that lasts. This multi-purpose product can also be used as an under-eye concealer!
In stock
NI/ROI/UK – £3.50/€3.75 (1-2 working days)
Europe - £6.99 / €7.99 / USD $8.99 / AUD $12.99 (3-5 working days)Rest of the World – £14.99 / €16.95 (7-14 working days)
USA Warehouse - $7.00 Please note: Delivery to USA only (3-5 working days)The PERFECT base for carving brows & prepping eyes.
This versatile lightweight cream formula gives ultimate staying power for vibrant and long lasting colour. It’s also perfect for carving out brows, and can be used as an under-eye concealer.
Crease-proof, long wearing, neutral toned to suit a variety of skin tones.
Water, Isohexadecane, Magnesium, Stearate, Glycerin, Dimethicone/Vinyl, Dimethicone Crosspolymer, Isododecane, Cetyl PEF/PGG-10/1 Dimethicone, Cyclopentasiloxane/Cyclohexaisloxane, Aluminum Starch Octenylsuccinate, Magnesium Sulfate, CI 77891, CI 77491, CI 77492, CI 77499.
Brows – take Perfect Prime on a flat brush to carefully carve out the brows
Primer – apply Perfect Prime before eyeshadow onto the lid (no need to set) and then apply your eyeshadow for an intense colour pay-off
Conceal – apply to the under eye to cover any darkness and blend out
NI/ROI/UK – £3.50 / €3.75 (1-2 working days)
EUROPE – £6.99 / €7.99 (5-7 working days)
Rest of the World – £14.99 / €16.95 / USD $20 / AUD $35 (7-14 working days)
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Charlene Mullen -
Iv only used this one or twice so far but love it and how it helps your eyeshadow stay in place
Cecily Wisdom -
It's brilliant. Makes it so much easier to apply eyeshadow. Would highly recommend it
Heather Rose -
Need to list Magic in the ingredients because I’ve never known a base like it! Provides the ultimate full Coverage whilst locking in and intensifying the eyeshadow pigment! ✨
Emma Doyle -
How did I ever live without this what is not to lice about this product goes on like a dream and suits all
Aoife -
Brilliant primer for eyeshadow
Yvonne Mccollum -
Fantastic product , perfect to make eyeshadow stay on all night !
Jacqueline Mullan -
Amazing product great base for eyeshadow
Romy -
Brilliant eyeshadow primer, a little goes a long way too, have used it on every client since purchasing. Loved it so much that I purchased the MUA bundle to make sure I won’t run out any time soon
Dymphna Henry -
Best eyeshadow primer I have ever used
Michelle -
Love this product ,great coverage and an even base for under eyeshadow
Shell Carroll -
Best eye primer I’ve tried
Catherine -
Excellent product. Perfect base for all eyeshadows!!
Catherine –
Excellent product. Perfect base for all eyeshadows!!
Shell Carroll –
Best eye primer I’ve tried
Michelle –
Love this product ,great coverage and an even base for under eyeshadow
Dymphna Henry –
Best eyeshadow primer I have ever used
Romy –
Brilliant eyeshadow primer, a little goes a long way too, have used it on every client since purchasing. Loved it so much that I purchased the MUA bundle to make sure I won’t run out any time soon
Jacqueline Mullan –
Amazing product great base for eyeshadow
Yvonne Mccollum –
Fantastic product , perfect to make eyeshadow stay on all night !
Aoife –
Brilliant primer for eyeshadow
Emma Doyle –
How did I ever live without this what is not to lice about this product goes on like a dream and suits all
Heather Rose –
Need to list Magic in the ingredients because I’ve never known a base like it! Provides the ultimate full Coverage whilst locking in and intensifying the eyeshadow pigment! ✨
Cecily Wisdom (verified owner) –
It’s brilliant. Makes it so much easier to apply eyeshadow. Would highly recommend it
Charlene Mullen (verified owner) –
Iv only used this one or twice so far but love it and how it helps your eyeshadow stay in place