Careers

E-Commerce Specialist

As one of the fastest growing beauty brands in Northern Ireland, BPerfect Cosmetics is expanding rapidly and looking for a dynamic E-Commerce Specialist to join our Marketing Team. If you’re passionate about ecommerce, digital marketing, data analysis, and conversion optimisation - and you thrive in a fast-paced, creative environment - we want to hear from you!

The Role:
The E-Commerce Specialist role will play a key role in driving growth across our digital platforms. You’ll work as part of the marketing team to combine marketing skills with data insights and UX/UI expertise to optimise the customer journey, improve conversion rates, and boost our organic and paid traffic. This is a multi-disciplinary role requiring sharp problem-solving skills and a strategic mindset.

Day-to-day responsibilities:
· Analyse ecommerce and marketing performance data to uncover opportunities and solve problems with clear, actionable solutions.
· Optimise SEO and SEM campaigns to increase organic traffic and paid ad ROI.
· Lead Conversion Rate Optimisation (CRO) initiatives by testing and refining UX/UI elements to deliver seamless, engaging shopping experiences.
· Manage product catalogue content ensuring accuracy, consistency, and discoverability across all digital platforms.
· Collaborate with the web development team to implement website updates, new features, and maintenance tasks.
· Create compelling, on-brand copy for product descriptions, email marketing, and promotional campaigns.
· Develop, execute, and analyse email and SMS marketing campaigns with a focus on audience segmentation and conversion.
· Monitor competitor activity and digital marketing trends to inform strategy and keep BPerfect ahead of the curve.
· Provide detailed reporting and insights using Shopify, Google Analytics, and other ecommerce tools.
· Work closely with the in-house design team to produce impactful online assets.

The Individual:
We’re seeking a motivated, detail-oriented team player with excellent communication skills and a passion for digital marketing and ecommerce. You’ll be a forward-thinking specialist who thrives under pressure and loves to solve problems with creativity and data. If you’re ready to help BPerfect deliver an unforgettable online experience and drive meaningful growth, this is the role for you.

Essential Experience:
· Minimum 4 years’ experience in digital marketing and ecommerce roles.
· Proven knowledge of SEO, SEM, CRO, and UX/UI principles.
· Experience with email marketing platforms and campaign management.
· Strong analytical skills with the ability to interpret data and develop actionable strategies.
· Excellent copywriting skills tailored to digital audiences.

Desirable Experience:
· Experience in the beauty or cosmetics industry.
· Previous involvement in website management and optimisation.
· Familiarity with TikTok and TikTok Shop marketing.
· Experience managing teams or working cross-functionally.
· Web design or development knowledge.

Job Type: Full-time, Permanent


 

 

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